Take a look at the object floating above these words. Look familiar?

The mighty Rubik’s Cube has 43 quintillion possible alignments, and only one correct one. But thanks to its handy interface, navigating this mess of possibilities is somehow tolerable, even enjoyable. You don’t need a calculator or a PhD, just a pair of hands.


And whether those hands are working a cube, a keyboard, or a slab of clay, one thing is true: the only path to point B is a whole lot of fingerprints. Sure, most creative projects have more than one solution, and don't require memorizing algorithms to get there. But like the Rubik's Cube, the value of art doesn't end in its solved state.


Solutions matter. But if you don't mix it back up again, you'll never have another puzzle to solve. This is the step we often forget — flipping the switch from solving back to playing; from I've been here before to I've never seen this before; from déjà vu to vuja de.

VU JA DE is an independent publication seeking to scramble up the seemingly “solved” puzzles of today's culture. Like the 43 quintillion permutations of the Rubik’s Cube, these stories don't aim to be resolutions, but instead starting points for constructive thought. We've got plenty in store, so we'd love if you joined us along the way.

Join the ride.